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Publications

 BOOKS

Contentious Counsel 
How the world's most reviled industry turned obstacles into opportunity and what your business can learn about navigating a combative, litigous, and regulated world.

Max Krangle, a former international lawyer representing three major tobacco companies, reveals how the tobacco industry transformed from a seemingly declining existence to a modern, efficiently-run corporate powerhouse cleverly turning obstacles into massive profits.

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Firebrand
A Tobacco Lawyer's Journey

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ARTICLES

How B.C.’s aborted social-media lawsuit is related to tobacco, and why that’s dangerous

There is a dangerous legal standard growing in this country that many Canadians may be unaware of

Canada’s provinces and local governments are exploring and gearing up for legal showdowns with a broad range of industries, from social-media to fossil fuel companies and now Big Pharma. 

Max Krangle on how Big Tobacco adapted to restrictions, regulations, taxes and remained profitable

The tobacco industry has adapted to the full-court press of taxes, restrictions, and regulations and emerged more profitable than ever before, says Max Krangle, a consultant and former Big Tobacco in-house counsel.

Will we one day treat alcohol the way we treat tobacco?

Max Krangle, former legal counsel for two of the largest tobacco companies in the world, says he wonders whether updating the guideline was an attempt to push alcohol into tobacco territory in regards to its special status as a legal, yet dangerous, consumer good

The life of a lawyer for Big Tobacco

How Big Tobacco thrives despite an onslaught from scientists, activists, and lawmakers is one of the intriguing topics explored in Joshua Knelman’s engaging new book Firebrand: A Tobacco Lawyer’s Journey.

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