I Help Organizations Navigate Our Combative, Litigious, and Regulated World.
Influence
Collaborative Partnerships
Every member of a procurement team is more than just a business professional; they’re people who research and influence potential purchases just as everyone else might. There lies the importance of business-to-business (B2B) influencer marketing with Max Krangle. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections and engagement with their audience. It’s not just a trend, it’s a powerful proven strategy that works. It’s time for B2B brands to embrace the power of professional influencers like Max Krangle to sell professional products and services.
As a business professional and public speaker, Max Krangle connects with CEOs, business leaders and owners on daily basis across the United States, Canada, and the United Kingdom. Max’s collaborative partnerships are NOT about posting on social media or creating TikToks; Max provides real value by recommending business products and services to his loyal and growing C-suite audience whether it’s through a face to face workshop, via his impressive email subscription list or LinkedIn, a keynote address, or via one of his frequently visited leading business blog websites. An endorsement or recommendation from Max can give your business’s product or service the direct exposure it needs to a loyal and qualified business to business audience in a way that very few business influencers can reach.
Audience demographics, communication channel options, and pricing for collaborative partnerships is available by clicking here to contact us
What is B2B Influencer Marketing?
B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. Through these relationships, businesses are able to harness an influencer’s credibility within the professional business community to reach new audiences.
When people typically envision influencer marketing, their minds often go to business-to-consumer interactions. B2C influencer marketing often gets more attention because of its potential to yield direct sales. The impacts of B2B influencer marketing, on the other hand, are harder to quantify because it primarily drives brand awareness and affinity. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B sales strategies.
Let’s be honest; the B2B procurement process isn’t typically what one would call exciting. However, it undeniably has the power to cultivate a more receptive and engaged audience throughout the buying journey of your businesses product or service. For B2B brands, a collaborative partnership with Max humanizes the appeal of your business product, tool or solution and enables you get directly in front of key decision makers. It offers your sales prospects a glimpse at how their workday might improve by choosing your company as a trusted vendor.
Which Platforms Work Best for B2B Influencer Marketing?
When you think of B2B influencer marketing, you probably think of LinkedIn. LinkedIn is a powerhouse for businesses looking to build brand awareness with the audience you are looking to connect with, but it’s not the only avenue available for B2B marketers.
If you want to find an ideal influencer partner with a professional, verified & trusted, and growing audience, Max’s professional network of CEOs, business leaders and owners across the United States, Canada, and the United Kingdom can be reached through a face to face workshop, via his impressive email subscription list or LinkedIn, a keynote address, or via one of his frequently visited leading business blog websites. Max finds the accounts with relevant audiences on multiple platforms and via frequent face to face workshops, keynote speeches, and professional interactions that are right for your business product or brand so you don’t have to.
Audience demographics, communication channel options, and pricing for collaborative partnerships is available by clicking here
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